Marketing With Integrity and Shared Ownership
Ask before shooting. Share captions approved by the people pictured, including local names, spellings, and perspectives. Offer copies back to families, and avoid images that exoticize or misrepresent daily life and work.
Marketing With Integrity and Shared Ownership
Choose partners who sign ethical guidelines and agree to revenue transparency. Co-create press kits with community leaders, ensuring quotes, fees, and schedules respect local rhythms and do not disrupt livelihoods.